Finance With Doug

Sports campaigns have the unique power to not only promote products or services but also to influence societal values and global cultures. They often transcend the world of advertising, becoming part of the cultural fabric and resonating with millions worldwide. From the campaigns surrounding iconic athletes to those tied to major sporting events, the power of sports marketing lies in its ability to connect with people on a deeply emotional level. The Rise of Sports Campaigns The rise of sports campaigns can be traced back to the early 20th century. With the growth of mass media, brands saw the potential of sports figures as powerful influencers. The first major campaign that set the tone for the modern sports marketing era was Nike's "Just Do It" in 1988. This campaign, featuring the likes of Michael Jordan and other prominent athletes, quickly became a cultural phenomenon. It was not just about selling shoes; it was about selling a mindset, a way of life that emphasised...

The Union Budget 2026-27, presented by Finance Minister Nirmala Sitharaman, has set a clear trajectory for India's growth and development in the coming years. Anchored around three key objectives: accelerating and sustaining economic growth, enhancing the capacity and aspirations of people, and ensuring inclusive access to opportunities. The budget outlines strategic reforms that align with the vision of Sabka Sath, Sabka Vikas. In response to these developments, CA Abhay Bhutada, a leading entrepreneur, philanthropist, and the Chairman of the Abhay Bhutada Foundation , shared his insights on the budget's priorities. Banking Reforms and the Path Ahead TL;DR: One of the significant highlights of the budget was the proposal to establish a High-Level Committee on Banking for Viksit Bharat. This committee is designed to assess the banking sector's readiness to support the next phase of India's growth. CA Abhay Bhutada pointed out that such a reform is timely and necessary ...